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Marketing Professional & Digital Strategist
Hello, I’m Alex van Eeden — a versatile marketing professional and digital strategist with a passion for creating impactful, engaging content that delivers meaningful results. With a diverse background spanning content creation, strategic planning, and digital marketing, I bring a wealth of experience and insight to every project I undertake.
I hold an Honours degree in Media Theory and Practice and a Bachelor's degree in Multimedia Production from the University of Cape Town, graduating with First-Class Honours — a testament to my dedication to excellence in both academic and professional spheres.
What I Offer
Tailored digital marketing services designed to elevate your brand.
Search Engine Optimisation (SEO)
Boost your visibility and climb the search rankings with SEO strategies that are both data-driven and user-focused.
My SEO services include:
  • Comprehensive SEO audits (technical, on-page, and content)
  • Keyword research and competitor analysis
  • On-page SEO optimisation
  • SEO strategy development and implementation
  • Ongoing performance tracking and reporting
Blog Content Writing & Management
SEO-focused topic ideation
Engaging, consistent blog content helps your audience find you — and trust you.
Blog writing and editing
Professional content creation tailored to your brand voice and audience needs.
Editorial calendar creation and management
Strategic planning for consistent content delivery.
Uploading, formatting, and content optimisation
Complete management of your blog from creation to publication.
Reviewing performance and refreshing older posts
Ongoing analysis to maximise content effectiveness.
Content Writing & Copywriting

Brand voice development
Creating your unique tone and style
Website copy
Home, About, Services pages and more
Landing pages and lead magnets
Conversion-focused content
Email campaigns and newsletters
Engaging communications
Product and service descriptions
Compelling feature highlights
Words are powerful — I craft copy that informs, inspires, and converts.
Website Project Management
Site structure planning and wireframes
Need a new website or a refresh? I'll manage the full process from planning to launch, collaborating with my trusted web designer and developer.
Timeline and task coordination
Keeping your project on track with efficient management of all moving parts.
Content creation and migration
Seamless transfer of existing content or development of new material.
SEO and UX best practices
Ensuring your site is optimised for both search engines and users.
QA testing and go-live support
Thorough quality assurance and launch assistance.
Social Media Content & Management
Content calendar planning
Strategic scheduling of posts
Caption writing and graphic creation
Engaging text and visuals
Platform scheduling and publishing
Consistent posting across channels
Audience engagement
Building community interaction
Reporting and insights
Performance analysis and optimization
Keep your brand consistent and creative across social platforms with content that resonates.
Portfolio
Strategic content. Powerful SEO. Meaningful results.
As a digital marketing specialist, I've helped brands across industries strengthen their online presence through effective SEO, compelling content, and well-executed digital strategies. From global franchises to creative studios and boutique design firms, my work focuses on clarity, visibility, and long-term growth.
SEO and Website Content Creation
I have led the SEO and content strategy for the following websites — handling everything from keyword research and copywriting to content optimisation and strategic collaboration.
Anderson Studios
  • Developed and implemented the SEO strategy
  • Wrote all website copy with a focus on brand positioning and clarity
  • Worked closely with a designer to bring the site vision to life
  • Industry: Content creation, eLearning, instructional design
Example blog:
Live Online Training Solutions Powered by AI
  • An insightful article on how AI is shaping the future of live online training.
Hooters Franchise

Copywriting
Wrote all website copy, tailored to prospective franchisees

Brand Voice
Ensured alignment with the global brand voice

Industry
Restaurant franchise / fast-casual dining
Sarah Watermeyer Design
Website Development
Designed, built, and launched the website
Content Creation
Wrote and optimised all website content
Local SEO
Executed an SEO strategy focused on local visibility
Industry
Interior design and home renovation
Example blog: Living Room Tips from Top Interior Designers in Johannesburg
  • A helpful guide featuring professional interior design advice for homeowners.
Social Media and Personal Branding
  • Developed and managed the content strategy
  • Wrote all captions and assisted with visual direction
  • Planned and scheduled content to align with brand themes
Paul Lensen on LinkedIn (Managing Director, Anderson Studios)
  • Created a personal branding strategy
  • Wrote and scheduled posts to position the MD as a thought leader
  • Focused on elevating the profile of Anderson Studios in the eLearning space
Results That Matter
30%
Traffic Increase
Collective growth across client websites
My strongest performance results have come from SEO. Over the past year alone, I've helped clients achieve a collective increase of over 30% in website traffic, significantly boosting visibility, engagement, and inbound leads.
Tools & Platforms I Use
The right tools make all the difference.
1
SEO & Analytics
  • Google Analytics
  • Google Search Console
  • SEMrush
  • Yoast SEO / Rank Math (WordPress plugins)
2
Content Management & Website Platforms
  • WordPress
  • Shopify
  • Wix
  • Squarespace
3
Project & Workflow Management
  • Zoho Projects
  • Trello
  • Notion
  • Slack
  • Google Workspace (Docs, Sheets, Drive, etc.)
Testimonials
What clients say about working with me.
Working with Alex ensures swift delivery without compromising on quality.
Patrick Long
Content Manager, Ignite Visibility
Alex’s strategic insights dramatically enhanced Anderson Studios’ lead generation and optimised our website for exceptional performance.
Paul Lensen
Managing Director, Anderson Studios
Through innovative strategies, Alex has significantly boosted SWD’s social media engagement and lead generation.
Sarah Watermeyer
Founder and Director, Sarah Watermeyer Design
Alex’s comprehensive SEO audits have yielded tangible improvements to our online presence.
Ted Frazer
Marketing Consultant, 3Dtracking
Work With Me
Let's bring your vision to life with thoughtful strategy and creative execution.
I collaborate with businesses, agencies, and entrepreneurs who are looking for reliable, results-driven marketing support. Whether it's a once-off project or ongoing freelance work, I offer tailored solutions that align with your goals and make your life easier.
What types of clients do you typically work with?
I work with a diverse range of clients from small businesses to larger corporations across various industries who need professional marketing support without the commitment of a full-time hire.
Do you offer retainer packages?
Yes, I offer flexible retainer packages for clients who need ongoing support with their marketing efforts. These can be customised based on your specific needs and budget.
How I Can Support You

SEO audits and strategy
Comprehensive analysis and planning
Blog content creation and content calendars
Engaging, SEO-optimised content
Website copywriting and optimisation
Compelling, conversion-focused text
Website project management
End-to-end coordination with designers and developers
Social media content planning and management
Strategic, brand-aligned social presence
Rates & Project Scope
My standard freelance rate is R500 per hour, but I typically quote on a project basis to ensure transparency and alignment from the start. Every quote is customised according to the scope, timeline, and deliverables.
What You Can Expect
  • Clear communication and professional delivery
  • Strategic and creative thinking grounded in experience
  • A flexible, hands-on approach to collaboration
  • A genuine investment in your business's success
Next Steps

1. You reach out with your brief
Share your project needs and goals

2. I send through a tailored proposal and quote
Customized to your specific requirements

3. We meet to discuss the brief, proposal, and quote in more detail
Ensuring perfect alignment

4. I share a service-level agreement (SLA) for you to sign, along with an invoice for a 50% deposit
Formalising our partnership

5. You pay the deposit
Securing your project slot

6. Work commences!
Your project is underway
Get in Touch
Let's start a conversation.
If you're ready to kick off a project, request a quote, or just want to find out more about how I work — I'd love to hear from you.
You can reach me at:
Email: pennedbyalexandra@gmail.com
Location: Based in Johannesburg, working with clients across South Africa and internationally
Availability: Currently open to new freelance projects (remote)
Response Time
I aim to respond to all enquiries within one business day. If you have a brief ready, feel free to attach it to your email — or just drop me a message and we'll take it from there.
Looking forward to connecting with you!